A website is a great marketing tool. It represents your business on the Internet and is one of the most important digital marketing channels you can use to get more traffic or make more sales. Every business that wants to succeed online must have a clearly defined website marketing strategy. This is no longer optional but a ‘must-have’ for businesses that want to survive in the highly competitive online market. In this post, you’ll learn what website marketing is, why it’s important to have a website marketing strategy, and the 10 steps to follow to promote your website online successfully.

What is Website Marketing?

Website marketing is the process of promoting your website on the Internet. It is one of the online marketing channels you can use as part of your overall digital marketing strategy. The main goal of a website marketing campaign is to get more visits to your website.

Why Do You Need a Website Marketing Strategy?

As a Digital marketing manager, one of my tasks is to explain to my clients why they need a complete website marketing strategy and how to make it work for the benefit of their business.

#1 – It’s not about SEO and Social Media anymore

A few years back, marketers thought about SEO when someone was talking about web marketing. Later, that perception changed, and social media came into the picture; it is very common today to associate digital marketing with social media and SEO.
As you can see from the diagram below, digital marketing has many more pillars, including content marketing, PPC marketing, email marketing, and more. Social media and SEO are only part of the equation.
A well-planned digital marketing strategy will help you utilize all available channels for promoting your business online.

#2 – You need a strategy and a plan

If you don’t write down your web marketing strategy that includes what you want to achieve online and how to do it, it’s like driving with your eyes closed. By preparing a strategy together with a plan, you will know exactly which tools to use, how to use them, and what to expect as realistic results from each tool. In addition, a plan makes it easier to communicate your goals within your business so that all departments are aligned with your strategy.

#3 – Do it before the competition

Sooner or later, every business will get into the digital marketing game, and things will become even more challenging. To get ahead of the game, you should take your online promotion more seriously, and the best place to start is by creating a web marketing strategy.

How to Do Website Marketing?

Here are the 10 steps to follow for a successful website marketing strategy.

1. Perform a website design review

Here are the 10 steps to follow for a successful website marketing strategy.
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